5 Trends Shaping The Future Of Fashion E-Commerce

Fashion e-commerce still makes up a small percentage of the overall fashion retail industry, but as more and more people turn to apps and websites to browse, buy and discover clothes, investment in the space is climbing steadily. Nor are companies operating in this space attracting insignificant amounts of funding, with Rocket Internet’s fashion tech hub Global Fashion Group, scrapbooking site Limeroad, and luxury e-commerce site Moda Operandi all raising USD30m-plus rounds these past two months alone. As the size and range of these investments highlight, investors are becoming more confident in specialised verticals as consumer demand steps up and the market matures.