INTERVIEW: iJento Talks Intelligent Data Marketing

Data and understanding the customer's journey is only becoming more important to online marketers. However, with customer interactions split across multiple devices, environments and cloud services like CRMs, creating a full picture of the customer is a major challenge for companies. iJento aims to stitch together these journeys to enable businesses to predict and react to customers. Following its recent acquisition iJento CEO Jonathan Attwood here talks about the changing role of data analytics and artificial intelligence in marketing.