Toyota’s got its eyes on Alphabet’s robots and a 2013 Myspace hack could still cause problems today. These are among today’s top news stories.
1. Cadbury’s Great Snapchat Experiment
There’s a lot of hype among marketers about the potential of Snapchat, but many are still figuring out what exactly they’re supposed to do with it. At the moment it’s down to trial, error and learning. That’s Cadbury is spending half of Crunchie’s digital budget on the platform. Here’s what it learnt along the way. [Read More]