Snapchat Makes Eyes At Publishers To Attract Ads

Snapchat is yet again trying to increase the amount of content from third party publishers that its users watch. Its latest redesign grants more space to its publication partners in the Stories section of the app and now features an image and headline story rather than just a brand icon. It’s part of an ongoing effort by the company to up the number of interactions that publisher’s content and advertisements generate, as many remain sceptical of Snapchat’s real value to advertisers. The USD16bn+ valued company aims to generate USD300m in ad revenue this year, taking advantage of advertisers paying increasing attention to messaging platforms with their highly-engaged, younger audiences.