INTERVIEW: “Companies you wouldn't associate with tech are pumping in money” - e.ventures Talks Digital Transformation

More than ever traditional industries are undergoing severe disruption from startups. Incumbent players know they need to get involved to stay ahead of game and VC firms are proving an effective ticket into the startup scene. Here e.ventures partner Luis Hanemann and former CMO at German company-builder Rocket Internet, talks about how traditional industries are engaging more than ever with startup disruption.