The Songs Remain The Same, But Music Industry Is Adapting

Music streaming usage doubled in the US last year and could do so again in 2016 with Apple Music, Google’s YouTube Music, Spotify, Tidal and Pandora, as well as SoundCloud’s newly launched streaming app all competing to bring new users onto their platforms. More importantly for the wider industry, 2015 saw digital music revenues overtake physical music revenues for the first time. This year will see growth accelerate as more listeners pay for subscriptions.