The UK launch of video-streaming site Hulu has reportedly stalled due to a dispute with Channel 4 and ITV over who gets to sell ads on the UK broadcasters’ content. Hulu is said to be demanding the right to sell ads on almost all content on its UK platform, including programmes owned by Channel 4 and ITV.
According to reports, the UK broadcasters want more control over the ads that will appear around their content. Channel 4 in particular is buoyed up by a recent deal with Google that allows it to sell ads around Channel 4 content on YouTube. The deal was the first of its kind between YouTube and a UK broadcaster and promised to herald many ad-sharing partnerships between broadcasters and video-streaming sites.