Ad requests from Android grow six times over in six months

Worldwide ad requests to AdMob’s ad network from smartphones running Google’s Android operating system grew almost six times over between April and August this year. The network says that Android’s share of the US smartphone market has risen from 7% to 20% since April. 

The data reflects the growing number of Android devices entering the market. One of the most recent editions, the Motorola Droid, already accounts for 24% of global Android requests, despite currently only being available in the US. 

Verizon launched the Droid earlier this month, backed by a substantial marketing campaign. However, HTC, which made some of the first Android devices, is still faring well, with the firm’s Magic and Dream handsets still occupying spots in the top 10 US devices.

Though AdMob’s data is limited to requests for ads on its network, a measure which is often thought to favour Apple’s iPhone, the data is considered broadly representative of trends in mobile device markets. Worldwide, Apple controls 32.1% of the handset market, according to AdMob, up 6.9% from October. This contrasts with second-placed Nokia, which produced 2.6% fewer requests to AdMob’s network between September and October. Nokia still controls more of the global handset market than Apple, but iPhone owners are responsible for more ad request than Nokia users, meaning the Finnish mobile maker manages only a 19.6% share according to AdMob’s measurements. Android, despite being the newest mobile OS, has already managed to generate 11% of the ad requests reaching AdMob.  

The report also reveals that BlackBerry maker Research In Motion has seen its share of the global handset market increase by 44% over the last six months. However, RIM’s total share of the handset market is still only 3.2%, according to AdMob.