Latest Editorial154

Stranger Things Have Happened - Online Video Investment Grows 75%

YouTube should retain its position as the online video market leader with the biggest audience and Alphabet could begin reporting its revenues separately from Google. Facebook will further monetise its video views. This will come from more suggested...

Read More21 Oct 16
What's Changing Social Media In 2016

The latest changes by social media and messaging firms are all about cementing their dominance in their users’ everyday lives. From Facebook’s push into bots to Twitter’s deal to stream NFL games to Snapchat’s discovery channels these services...

Read More30 Sep 16
Snapchat Takes Over Vurb For USD110m

Snapchat has taken over San Francisco-based mobile search and discovery app Vurb for USD110m. According to reports, Snapchat is in the final stages of the deal. Vurb’s role at  Snapchat is not yet clear. 

Read More16 Aug 16
SnapChat Snags Bitmoji Maker Bitstrips For USD100m

SnapChat, a messaging app maker has acquired Bitstrips, a Canada-based bitmoji maker for USD100m according to reports. With the deal, Snapchat integrated both the team and bitmoji features in its own app.

Read More25 Jul 16
May Deal Book - Snapchat Not Enough To Prevent VC Funding Slump

Venture capital investment in tech firms fell 11% in May compared to April, but was up 27% year-on-year. That there was only a slight fall compared to April is notable as in May there were no rounds anything like as large as the USD4.5bn raised by Ant...

Read More22 Jun 16
Zenefits' Layoffs & Snapchat Ads

Snapchat is getting serious about ads and the right way to measure chatbots here are the news stories and expert opinions to keep you up to speed. 1. Android Growth Begins To Flatten Android enjoyed record growth rates across last year. Now new data...

Read More15 Jun 16
Snapchat Makes Eyes At Publishers To Attract Ads

Snapchat is yet again trying to increase the amount of content from third party publishers that its users watch. Its latest redesign grants more space to its publication partners in the Stories section of the app and now features an image and headline...

Read More09 Jun 16
Snapchat Bags Seene For 3D Photo App

Messaging app, Snapchat has acquired computer vision start-up Seene for an undisclosed amount. With the acquisition, Seene’s app that allows users to capture 3D models from a phone with a simple smartphone camera may be incorporated into Snapchat’s...

Read More06 Jun 16
Snapchat’s Got A Lot To Prove To Marketers

Snapchat is the new Wild West when it comes to marketing. Many marketers are setting out into this relatively unknown territory in the hope of winning big with the app’s highly-engaged, young user base. There’s new evidence to suggest just how...

Read More03 Jun 16
Toyota Considers Boston Dynamics Buy & Crunchy Snapchat Experiment

Toyota’s got its eyes on Alphabet’s robots and a 2013 Myspace hack could still cause problems today. These are among today’s top news stories. 1. Cadbury’s Great Snapchat Experiment There’s a lot of hype among marketers about the potential...

Read More01 Jun 16